The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers the story and lists Red […]

Check out the heartfelt comments and add your own to our e-thank you to Canada Post. Over the past few months I have marveled at our unique and generous Canadian qualities. As I worked with Forest Ethics Do Not Mail Team I understood more about the complexities they face in rolling out a US Do […]

They said it couldn’t be done. But the team at Markets Initiative made it happen. Using agricultural residues would take the pressure off deforestation — and add some extra income to the farm gate. The pulp and paper process is far more efficient than wood fibers. Here’s to another win:win - find efficiencies while we […]

Just to prove we dont always need paper to get our message across, check out the great information from Toronto’s mobile conference - Canada has a way to go in this area. Interactive mobile marketing gets targeted relevant messages to the right audience. Strict regulations are limiting mobi-spam. Lets fight to keep it that way […]

Montreal Gazette reviews Canada Post’s new green strategy that addresses the environmental impact of direct mail. Red Dot is interviewed and challenges newspapers and phone book companies to follow Canada Post’s leadership. 63% of Canadians surveyed say they often consider the environmental impact of paper-based mail. Check out Canada Post’s new website announcing their “Green […]

We have just heard about a letter carrier on the East Coast who was terminated for carrying out the Consumers Choice option as requested by his customers.Please send comments of support for letter carriers who are helping carry out this policy – even though they are giving up their own revenues in the process! They […]

http://www.canada.com/vancouversun/news/business/story.html?id=b7fad547-718a-4d56-9835-74f72ff9ea26&k=78247
Three cheers to Canadian Tire who just saved 30,000 trees with their decision to move their catalogue online. Their last print run was 6 million copies. Maybe we can encourage them to re-evaluate their flyer distribution too! Go green!!
And in keeping with our values at Red Dot — a quotation from their article…
A retail […]

My friend Monika Sheardown, GreenDreams Productions (and a few other Red Dot bloggers) reminded me to get going on urging companies to provide a “Consumers Choice” option for Phone Books. Does anyone still use them? We figure only seniors are reading them but unfortunately the phone books have become so heavy that seniors cant […]

On this holiday weekend I am reflecting on our many blessings — family, food and friends. Last night, my friends’ daughters sang grace at our Easter celebration. It dawned on me, why do we reserve “grace” only for food? Why don’t we say a blessing each time we hop in our cars, shop in […]

I welcome feedback from real estate agents interested in transitioning from their post card-based marketing strategy. I have heard that some Vancouver agents send 10,000 post cards per week. That is expensive! I would love to hear the measured ROI.
Here are some suggestions:

Make a list of the past 12 months listings and sales. How did […]