Lipstick on a Pig!
Written by beth in July 29th, 2008
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Posted in: General Information Tags: best practices marketing, carbon footprint, green marketing coalition, olga orda
The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers
Canada Day E-Thank You to Canada Post
Written by beth in July 6th, 2008
Posted in: General Information
June ‘08 Canadian Geographic printed with 20% wheat fiber
Written by beth in May 21st, 2008
Posted in: General Information
Mobile marketing is so much fun!
Written by beth in May 16th, 2008
Posted in: General Information
Just to prove we dont always need paper to get our message across, check out the great information from Toronto's mobile conference - Canada has a way to go in this area. Interactive mobile marketing gets targeted relevant messages to the right audience. Strict regulations are limiting mobi-spam. Lets fight
Three Cheers for Canada Post’s Green Policy!
Written by beth in May 13th, 2008
Posted in: General Information
Montreal Gazette reviews Canada Post's new green strategy that addresses the environmental impact of direct mail. Red Dot is interviewed and challenges newspapers and phone book companies to follow Canada Post's leadership. 63% of Canadians surveyed say they often consider the environmental impact of paper-based mail. Check out Canada Post's
Special thanks to letter carriers who have supported Red Dot!
Written by beth in April 29th, 2008
Posted in: General Information
Kudos to Canadian Tire
Written by beth in March 27th, 2008
Posted in: General Information
http://www.canada.com/vancouversun/news/business/story.html?id=b7fad547-718a-4d56-9835-74f72ff9ea26&k=78247
Three cheers to Canadian Tire who just saved 30,000 trees with their decision to move their catalogue online. Their last print run was 6 million copies. Maybe we can encourage them to re-evaluate their flyer distribution too! Go green!!
And in keeping with our values at Red Dot -- a
Forests Not Phone Books!
Written by beth in March 23rd, 2008
My friend Monika Sheardown, GreenDreams Productions (and a few other Red Dot bloggers) reminded me to get going on urging companies to provide a "Consumers Choice" option for Phone Books. Does anyone still use them? We figure only seniors are reading them but unfortunately the phone books have become
Ideas for Real Estate Agents
Written by beth in March 18th, 2008
Posted in: General Information
I welcome feedback from real estate agents interested in transitioning from their post card-based marketing strategy. I have heard that some Vancouver agents send 10,000 post cards per week. That is expensive! I would love to hear the measured ROI.
Here are some suggestions:
Make a list of the past 12 months
Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.
Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!
- Lipstick on a Pig!
- Canada Day E-Thank You to Canada Post
- June ‘08 Canadian Geographic printed with 20% wheat fiber
- Mobile marketing is so much fun!
- Three Cheers for Canada Post’s Green Policy!
- Special thanks to letter carriers who have supported Red Dot!
- Kudos to Canadian Tire
- Forests Not Phone Books!
- Gratitude as We Welcome Spring
- Ideas for Real Estate Agents