http://www.canada.com/vancouversun/news/business/story.html?id=b7fad547-718a-4d56-9835-74f72ff9ea26&k=78247
Three cheers to Canadian Tire who just saved 30,000 trees with their decision to move their catalogue online. Their last print run was 6 million copies. Maybe we can encourage them to re-evaluate their flyer distribution too! Go green!!
And in keeping with our values at Red Dot — a quotation from their article…
A retail […]

My friend Monika Sheardown, GreenDreams Productions (and a few other Red Dot bloggers) reminded me to get going on urging companies to provide a “Consumers Choice” option for Phone Books. Does anyone still use them? We figure only seniors are reading them but unfortunately the phone books have become so heavy that seniors cant […]

On this holiday weekend I am reflecting on our many blessings — family, food and friends. Last night, my friends’ daughters sang grace at our Easter celebration. It dawned on me, why do we reserve “grace” only for food? Why don’t we say a blessing each time we hop in our cars, shop in […]

I welcome feedback from real estate agents interested in transitioning from their post card-based marketing strategy. I have heard that some Vancouver agents send 10,000 post cards per week. That is expensive! I would love to hear the measured ROI.
Here are some suggestions:

Make a list of the past 12 months listings and sales. How did […]