They said it couldn’t be done. But the team at Markets Initiative made it happen. Using agricultural residues would take the pressure off deforestation — and add some extra income to the farm gate. The pulp and paper process is far more efficient than wood fibers. Here’s to another win:win - find efficiencies while we […]

Just to prove we dont always need paper to get our message across, check out the great information from Toronto’s mobile conference - Canada has a way to go in this area. Interactive mobile marketing gets targeted relevant messages to the right audience. Strict regulations are limiting mobi-spam. Lets fight to keep it that way […]

Montreal Gazette reviews Canada Post’s new green strategy that addresses the environmental impact of direct mail. Red Dot is interviewed and challenges newspapers and phone book companies to follow Canada Post’s leadership. 63% of Canadians surveyed say they often consider the environmental impact of paper-based mail. Check out Canada Post’s new website announcing their “Green […]