The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers the story and lists Red […]
Archive for July, 2008
Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.
Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!
- Lipstick on a Pig!
- Canada Day E-Thank You to Canada Post
- June ‘08 Canadian Geographic printed with 20% wheat fiber
- Mobile marketing is so much fun!
- Three Cheers for Canada Post’s Green Policy!
- Special thanks to letter carriers who have supported Red Dot!
- Kudos to Canadian Tire
- Forests Not Phone Books!
- Gratitude as We Welcome Spring
- Ideas for Real Estate Agents
