Just to prove we dont always need paper to get our message across, check out the great information from Toronto’s mobile conference - Canada has a way to go in this area. Interactive mobile marketing gets targeted relevant messages to the right audience. Strict regulations are limiting mobi-spam. Lets fight to keep it that way so this “cool” (ie carbon reduced) marketing can play a larger role in permission-based one-to-one marketing. And lets get creative about who we reach and the kinds of messages we send.

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