The Green Marketing Coalition was recently formed in the US. Marketing professionals are at least acknowledging the need to revisit best practices in conjunction with their green strategy. But in checking out their guidelines it is obvious why Forest Ethics compares it to Lipstick on a Pig. Blogger Olga Orda covers the story and lists Red Dot in her references. Starting the discussion is useful, but its time to make meaningful reductions to print quantities and reduce our carbon footprint (while of course increasing recycled content and using only FSC paper). Measure. Reduce. Offset. Canadians use 263 kg of paper per year while the average global citizen uses 54 kg per year. What’s wrong with this picture?
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Is there any way you can start a campaign for the government to stop sending out its junk and companies sending mail unsolicited, just because it has an addressee on it?? I have for the last 4 years sent mail to back which was addressed to other previous tenants… to no avail… I would really like CITIBANK, BELL and those big companies to stop when requested, however it falls on deaf ears, like most big companies can get away with. I should have a right as the home owner to have the mail picked up from my box (like the old day) which I have marked RTS or whatever.. but I fight with the phantom carrier constantly. (They think it is not their job) and even if I return to the mail box invariably next month I will still have the junk. In this society we are such throw aways and I WANT I WANT.. it is a crying shame. Anyways, this is my comment and maybe someone may have an answer for me???