Red Dot — Bigger Picture
Written by beth in February 28th, 2008
11 Comments
Posted in: General Information
CMA - Word of Mouth Marketing Seminar
Written by beth in February 15th, 2008
Posted in: General Information
http://www.the-cma.org/?WCE=C=56|K=227783|CAL=223287
This event listing reminds us that 2/3 of our business comes from word of mouth! Another reason why community programs generate sales...
UN Refugee Agency - With our Thanks
Written by beth in February 15th, 2008
Posted in: More Ideas for Paper Reduction
The Red Dot Campiagn website was brought to my attention recently, (www.reddotcampaign.ca) and as a person responsible for managing a direct mail program for an international organization based in Canada, I would like to thank you for your efforts.
"Junk mail" takes many forms...from credit card offers to important
Canada Post - we need more clarification
Written by beth in February 10th, 2008
Posted in: Questions about the Campaign
Hi guys,
We are getting a lot of queries about municipal notices. A rather crazy policy that a crown corporation is selective about what government mail it delivers. Note:
Many municipal notices can be found online.
A retired letter carrier called me that most carriers will deliver any municipal notices -- if they
Election Notices - Fairness of Consumers Choice Rules
Written by beth in February 10th, 2008
Posted in: Questions about the Campaign
CMA - Do Not Contact Registry comment
Written by beth in February 10th, 2008
Posted in: General Information
Spreading the word, 4k at a time…
Written by beth in February 6th, 2008
Posted in: FeedBack, For Better or Worse!
You are a true hero of mine…this is FANTASTIC right down to the design and delivery…aside form sending in my next email to 4,000+, let me know how I can ever be of assistance. LB
Kudos
Written by beth in February 6th, 2008
Posted in: FeedBack, For Better or Worse!
Hi beth,it was very inspirational to hear you on the morning show today! congrats! you sounded poised, super savvy and passionate about your work. Tom & I especially enjoyed the Canada Post lady squirm on the funding question! Keep on being the earth warrior!:o)m
Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.
Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!
- Lipstick on a Pig!
- Canada Day E-Thank You to Canada Post
- June ‘08 Canadian Geographic printed with 20% wheat fiber
- Mobile marketing is so much fun!
- Three Cheers for Canada Post’s Green Policy!
- Special thanks to letter carriers who have supported Red Dot!
- Kudos to Canadian Tire
- Forests Not Phone Books!
- Gratitude as We Welcome Spring
- Ideas for Real Estate Agents