My friend Monika Sheardown, GreenDreams Productions (and a few other Red Dot bloggers) reminded me to get going on urging companies to provide a “Consumers Choice” option for Phone Books. Does anyone still use them? We figure only seniors are reading them but unfortunately the phone books have become so heavy that seniors cant […]
Print advertising has a huge environmental footprint and often only a 1-3% uptake on the offer. The good news is we can say NO! And our collective voices will encourage advertisers to re-evaluate their current marketing strategies and transition into more effective customer-focused and community-based initiatives.
Launching a successful social marketing campaign is the best way to make this happen. That means we are counting on your help to spread the word and continue to make the Red Dot Campaign a success!
- Lipstick on a Pig!
- Canada Day E-Thank You to Canada Post
- June ‘08 Canadian Geographic printed with 20% wheat fiber
- Mobile marketing is so much fun!
- Three Cheers for Canada Post’s Green Policy!
- Special thanks to letter carriers who have supported Red Dot!
- Kudos to Canadian Tire
- Forests Not Phone Books!
- Gratitude as We Welcome Spring
- Ideas for Real Estate Agents