Oct 24, 2009
Bridge to a Cool Planet 350.org
January 5, 2009
Happy 2009 from Red Dot Campaign
Oct 15, 2008
Launching Rod Graham's National No Admail Tour
Easy Ways To Stop Junk Mail
OPTIONAL: If your sign is ignored download, sign and date this letter and mail to your nearest Canada Post outlet. For more information about Consumers Choice, contact Canada Post or call 1-866-607-6301.
Sign up with the Canadian Marketing Association's Do Not Contact Registry. This enables you to reduce the number of marketing offers received by mail, telephone and fax.
Sign up for Canada Post's e-post and help save even more paper by getting your bills online. For every person who joins prior to October 7th, Canada Post will donate $1 to World Wildlife Fund's Good Life.
Sign up for our newsletter for more ideas.
Why the Red Dot Campaign?
The Red Dot Campaign is a privately funded social marketing venture. Paper is precious. Vast amounts of trees, energy, water and fossil fuels are used in the production and distribution of paper-based advertising. And yet the industry standard is a 2% response rate! That means 98% of these resources are wasted! We say its time advertisers join the 21st century and adopt data-driven print technologies, electronic communications and social marketing. The Red Dot Community will help inspire this change.
Step 1. Raise Awareness about Canada Post’s Consumer Choice Option
We applaud Canada Post’s eco-friendly Consumer Choice option that reduces waste and clutter. All you need to do is put a “No Admail” or “No Junk Mail” sign on your mailbox. * The Consumer Choice database is decremented for each person opting out, and advertisers reduce their print quantities accordingly. Refer to Canada Post's website for more details.
* Note: This opt-out policy varies by letter carrier and region in
Step 2. Encourage other distributors to follow Canada Post’s leadership
Lets urge community newspapers, flyer distributors and phone book companies to announce their opt-out protocol, reduce their subscriber base accordingly and be more mindful of waste and overages in their distribution process.
Step 3. Encourage advertisers to reduce unaddressed print advertising
Let’s urge advertisers to state their commitment to reducing flyers, through effective targeting, and adopting subscription-based advertising and online technologies. Canadian Tire is leading the way by moving its catalogue online.
Check back frequently for more updates about the Red Dot Campaign.